Sophia is really good at keeping her customers updated with the latest who is wearing, i found this a really good promotinal tool for any up and coming designer, especially for sophia as she has a young target market and most of the celebrities she posts wearing her shoes a new young fresh faces or people that her target market would aspire to look up to for example Anna Dello Russo. this is a really big face to be wearing youre shoes! hope sophia had a proud moment when she saw Anna wearing her shoes! Also Fern Cotton is such a good face for the brand as shes fashion awear and so fun with a huge personality.