My first intial thoughts to the sophia webster websitr was wow, from the website I could see that this is a fun and quirky brand. her branding is very obvious fun and girly. sophia has clear branding and good marketing skills having a wish list for you to easily navigate and come back to view the shoes you where looking for, and also a sign up to my newsletter, shes sends about one a week letting you know about back in stock items, and new items up on the website. her website is set out much like a blog, the background doesnt move just the middle. looking at sophias website allowed me to gain an insight into her target audience, looking at the type of shoes she sells, where shes stocked, and price range, also the materials she uses, such a real rabbit furr.