STORE PRESENCE
HARRODS
Selfidges
Selfridges was the most visually exciting, Sophia's team are also good at choosing which shoes go in what store, as each store stocked different shoes, obviuously to the type of buyer they have that shop in these stores.
FENWICKS
Fenwicks was the poorest in visuals, i am glad we took the time to visit this store because yet again we could talk about this in our brand report stating is it really woth sophia showing in this store? does her target audience shop at this store? this also helped me for my swot for giving her things to improve on.
Sophia is placed ion shoe heaven at Harrods, which is great for any up and coming designer. we visited the stores within the early stages of this project, so this was our first look at her product in real life really looking at branding and how her shoes are sold. as they are a high price range harrods is a good place for her to sell. this environment would have her target market. visual wasent that good, was poor for a new and young exciting brand, her shoes looked a little out of place. this visit helped me with my swot and also for our brand report a lot, because we could really predict the furute for sophia.