Sophia has strong outlooks when it comes to her branding, after taking a visit to her concession stockists, we was able to take a closer look at the brand and get a feel for Sophia's personal touch on her shoes. branding for a brand is really important, i can tell now straigh away if someone is wearing sophia webster shoes from her intercate and unique designs to the statement peices that are really unique and stand out, such as her Riko shoe which is one of her best seelers for SS14. and of course the trademark flamingo on the coco heel.