Pop up stores have been a great success for Sophia, they are always so visually exciting and cause a lot of media attention. we predicted from this in our brand report, why hasent she opened a London store yet??? Clearly from the amount of press and buyers she gets from just opening a few pop up sotres surely this makes her want to have a London store? in our brand report we have predicted where her store would be best suited in location. we predicted that is Sophia opened a shop she would need to go down the same visual route that she does with her collection shows, it makes the brand so much more exciting and the visuals let the brand speak for itself.