I have carried out some research on competetors of Sophia Webster's shoes. As Sophia's shoes are very unique there are always shoes out there that will either be mimiking Sophia's style or just keeping up with trends. Metallics, graphic prints and furr have been big hit trends for AW14. I have carried out research on brands that I would go to first hand if I was looking for a really unique pair of shoes for either occasion wear or something to finish off an outfit. I fall into Sophia's target market age, so I feel that all the competetors I have looked at would be where other women of my age or over would go to in search for the ideal pair of shoes.

  From my research I specifically researched in KG by Kurt Gieger, because in her consession stores she is placed next to this competetor in most of the stores, the two pairs of KG's I found are so similar to Sophia's is almost like they are mimiking eachother but obviously there is a hige price difference, KG can produce in bulk and the shoes are also manufactured made therefore set a lower price compared to Sophia, who's shoes are hand made, only produces a small amount to keep exclusiveness to the brand she also has use of calf leather and suade soles. Also for Sophia to have a huge online presence she does not go into much detail when giving the customers a description of the shoes, whereas the other brands give you details on fabrics used, fasening and a brief description of the shoe.