I can't believe how proud i am of this brand report, but to start with, i spend far to long being a perfectionist and pondering on how to do these lay outs in order to flutter Sophies writing. me and sophie had such a huge joint effort on this part of the group project and we worked so well together. sophies writing for the report was really strong so i knew i had to do the creative direction well in order to help sophies writing, therefore i had to make sure i chose the right images to go on the page and where. sophie also did some illustration for out customer profile which where great, its little creative things like that, that really look good and allow you to be mroe cretive within your work. to get my inspiration for these layouts i did a lot of magazine research, i looked at magazines which i thought sophias brand would be more suited to such as Wonderland, Nylon and Another magazine. Nylon and Wonderland where my favourtie and there was so illustrations and poppy art work in Wonderland magazine that really got my imagineation flowing in order for me to create these layouts. I just knew when creating these pages that they had to be really fun, bright and poppy in order for someone to be able to regonise the sophia brand identity, i felt it was really import for me to colour co-ordinate the pages to the subject that was talked about, for example the collobarations page is a dark green which is a signature colour for the brand J-Crew which Sophia has colloborated with, and for her SS15 LFW presentation the page features blue and orange boarders which are very prominent colours within her SS15 range. 

  I really enjoyed this part of the group project, it really made me realise how creative i can be and how much i enjoyed this aspect of the project that it makes me want to change my career path? i would love to do page layouts for a magazine, i mean, does that job exsist? because the time i spent doing this part of the project (a long time, to long) i felt like it wasent really work, it was fun. but to be honest my individual work did really get neglected because of how much time and effort i put into this brand report and the film pack. but also going back to the career thing, me and sophie could totally collaborate and become partners and create our own magazine, shes a great writer and i can do page layouts.... great! look out for me and soph when we graduate! magazine euntropaneours.